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Welcome to the Palisades Beautiful website!

How did Palisades Beautiful get its name? In 1974, its founders decided to help this community become beautiful by planting trees. At this time many of the town’s residential streets lacked trees or had an unattractive mix of trees and bushes. . Its name was inspired by the earlier City Beautiful movement of the late 19th and early 20th centuries, when the nation’s cities were growing rapidly but developing in helter-skelter ways, with no forethought given to designing them ahead of building. This large-scale urban- planning program promoted planting street trees to beautify cities.

By now, our community has so many different trees―along its streets, growing in people’s front yards, and filling its parks―that it has virtually become an arboretum. Trees keep our town nicely green (and some have lovely blossoms too). They also provide shade, reduce noise, block winds, clean the air, and welcome birds and beneficial insects.

Four decades after Palisades Beautiful’s founding, we are proud to have planted many hundreds of parkway trees, at no cost to homeowners. We’ve planted them in other places too. We love trees and will always love trees—both planting and caring for them.. But it’s often hard for us now, after finding empty parkway spaces for new trees, to persuade homeowners not just to ask for a tree, but also be willing to help get it off to a good start. Moreover, the City of Los Angeles, which used to trim its street trees regularly, no longer does this, so homeowners must pay to have it done after getting an official permit.

Planting a tree always means that someone is thinking about the future. So our board of directors, when considering the symbolic message in the very act of tree planting, decided that Palisades Beautiful should expand its community-beautifying role. We’ve officially amplified our mission and are taking on other ways to improve and protect the environment around us now and in the future, besides planting trees.

Our newly expanded mission statement enables our tax exempt public service organization to concern ourselves with promoting the beautification of the Pacific Palisades beyond our original focus of parkway trees:

Board member Donna Vaccarino has been hard at work on The Citizen’s Planning Initiative for Pacific Palisades (CPIP). We hope that her efforts to engage the community in a dialog about our future community design will result in a beautiful and vital commercial center for our Pacific Palisades that we can all enjoy and be proud of. Please read more about this effort by clicking on CPIP on our website directory.

Board member Barbara Marinacci has been instrumental in the fantastic expansion and ongoing development of our Native Plant Garden in Temescal Canyon. Please read more about that effort and how you can get involved by locating NPG in our directory.

Both Donna and Barbara are working hard to make the Temescal Academy Garden a reality. This is a very exciting community project and you really should read more about this project by viewing the TAG page on our website.

Palisades Beautiful would also like to thank the other community groups that have done and are doing so much to enhance the beauty of our community.

Again, in the other webpages here you can read more about our tree-planting work as well as our involvement in the other vital activities included in our new mission:

FREE TREE?―How to apply for a free parkway tree

CPIPP―The Citizens’ Planning Initiative for Pacific Palisades

NPG―The Native Plant Garden in Temescal Canyon Park

TAG―The new school garden at the alternative high school, Temescal Academy

EVENTS―Upcoming meetings and sponsored activities

CONTACT: If you’re interested in joining us in one or more of these ways that will help to keep Pacific Palisades beautiful, and even make it more beautiful and livable than it already is, we’d like to hear from you. We also welcome donations, which are tax-deductible.

For website questions, please contact board member Will Mangimelli.